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Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.
Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 20,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs - who've created 180+ tech startups and raised $862M+ and counting!
In order to realise our regional ambitions in Germany, we are looking for a Content Marketing Manager to join our Germany Marketing team. Your mission will be to help shape our content strategy and to grow our brand and community. Together with the other members of our marketing team, you will test and evaluate new ways to expand our standing as the #1 EdTech company in Germany. You will be reporting to the Germany Marketing Lead.
Role Responsibilities :
- Brand Development & Coherence: oversee Le Wagon Germany content strategy and positioning - working with the Germany Marketing Lead. You’ll be the guardian of our brand guidelines and tone of voice in Germany!
- Content Production & Maintenance:own the production of content supporting brand awareness, such as: videos, pitch decks, acquisition landing pages, white papers, newsletters, blog posts, testimonials, and more.
- Social Media Ownership:plan and develop compelling social media campaigns, monitor social media trends and implement them in your strategy, own content calendars, engage with our community, analyze and optimize running campaigns.
- Content Workflow & Asset Management:Collaborate with the CRM and Performance Marketing teams to drive demand through best-in-class content.
- Website & Landing page: improve and maintain Le Wagon Germany website (copy, imagery, syllabus, alumni stories, etc.).
- Community highlight:Leverage Le Wagon’s community of 20,000+ alumni through creative content to engage our existing and future community, drive brand awareness, and generate qualified leads.
This is the role for you if you are :
- You have at least 0-3 years of experience in brand & content roles
- You are fluent in German and English and have exceptional written and verbal skills in both languages.
- You know how to craft a compelling brand narrative. You are passionate about brand & consumer marketing.
- You have already created & managed content for a social media channels or websites, and you know how to create exciting content for consumers.
- You are skilled in the recording, editing and publishing of images and videos.
- You are a captivating storyteller and it shows in your excellent copywriting.
- You have a great eye for design and are able to create visual assets according to brand guidelines.
- You are a creative problem solver - highly structured and organized.
- You are entrepreneurial, highly collaborative, and love to help others reach their objectives.
- You know how to work with and manage different stakeholders such as designers, video makers, and agencies.
- You are based in Berlin and you are able and willing to travel to our other German campuses (Cologne and Munich) for on-site content production
BONUS
- It’s a plus! You are familiar with Hubspot and marketing automation
What's in it for you?
- Company Pension Scheme into Fund System ****with 15% Employer Support
- Yearly Educational Budget for your professional development
- Flexible Remote Work Policy that allows you to work from home in a hybrid-model
- Technical Equipment: Company Macbook & iPhone
- 28 days of vacation leave
- You will be part of a diverse, hungry, and pursuit-driven team on the road to redefining the way we think about Education in Germany!
Application process
- Online application
- Screening Call
- Case study
- Interview: Case study debrief with the Head of Marketing Germany
- Team fit interview
You can apply directly for this application through this link :
https://lewagon.teamtailor.com/jobs/2867464-content-marketing-manager-junior-le-wagon-germany
Art der Stelle: Vollzeit
Gehalt: 40.000,00€ - 42.000,00€ pro Jahr
Arbeitszeiten:
- Montag bis Freitag
Leistungen:
- Betriebsfeiern
- Firmenhandy
- Kostenlose Getränke
- Mentoring-Programm für Mitarbeiter
- Sabbatical
Möglichkeit zu pendeln/umzuziehen:
- 10969 Berlin-Kreuzberg: bereit sein zu pendeln oder vor Antritt der Stelle einen Umzug zu planen (Wünschenswert)
Berufserfahrung:
- Content, Brand and/or Marketing: 1 Jahr (Wünschenswert)
Sprache:
- Englisch (Wünschenswert)
- German (Wünschenswert)
Arbeitsort: Hybrid remote in 10969 Berlin-Kreuzberg
