Job Responsibilities:
- Develop and implement comprehensive digital marketing strategies for DTE Endurance and its clients.
- Collaborate with clients to understand their goals, target audience, and marketing requirements.
- Execute and manage digital advertising campaigns across various platforms (e.g., Google Ads, social media advertising).
- Monitor campaign performance, analyze data, and derive actionable insights.
- Optimize campaigns based on performance metrics to improve ROI and achieve desired results.
- Analyze website performance and user behavior using tools like Google Analytics.
- Optimize website content, structure, and user flow to enhance user experience and drive conversions.
- Develop content marketing strategies to engage the target audience and build brand awareness.
- Prepare regular reports on campaign performance, highlighting key insights and recommendations.
- Stay updated with industry trends, competitor activities, and digital marketing best practices.
- Provide strategic recommendations based on data analysis and market research.
Job Requirements:
- 5-10 years of experience in digital marketing, preferably in a similar role or agency environment.
- Demonstrated success in planning and executing digital marketing campaigns.
- In-depth knowledge of digital marketing channels, tools, and platforms.
- Proficiency in using digital analytics tools (e.g., Google Analytics, Google Ads, social media insights).
- Strong analytical skills and the ability to interpret data to optimize campaigns.
- Understanding of website optimization, user experience principles, and content marketing.
- Excellent communication and collaboration skills to work effectively with clients and cross-functional teams.
- Ability to adapt quickly to changing client requirements and industry trends.
- Strong problem-solving abilities and a proactive approach to finding solutions.
- Results-oriented mindset with a focus on achieving client objectives.
Job Types: Full-time, Permanent
Benefits:
- Flexible schedule
- Flextime
- Health insurance
- Work from home
Schedule:
- Flextime
- Monday to Friday
Supplemental pay types:
- 13th month salary
Application Question(s):
- Can you describe a time when you had to deal with a task and you don't know what to do?
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